DIPLOMA IN MARKETING MANAGEMENT




Overview

Duration: 1 years

Building a brand or maintaining it continues to be a challenge in every field. With communication becoming highly democratic and feedback becoming instant, the need of the hour is to deliver key messages to the target audience in a way that speaks to them and then stays with them. To break the clutter, it’s no longer enough to stand out, it’s important to be heard as well.

The Diploma in Marketing Management is a program developed specifically to help aspiring marketing professionals and those already in the field with the technical and creative know-how to craft a superior communication message. The course also emphasizes on the need to interact with vendors to deliver on a brief and offer out-of- the-box solutions.

Our study material will help you discover ancillary functions that directly affect marketing roles and responsibilities like Sales Management, Consumer Behavior, and Marketing Strategy. The course has been created and has been constantly updated to incorporate the ever-changing requirements of this dynamic industry.

Program at a glance

1. Understand the basic concepts of Marketing
2. Understand the various aspects of consumer behavior, which helps to understand the need of the consumer
3. Understand product development and ways of selling it in the market
4. Build concepts on various pricing strategy for goods and services
5. Understand the concepts of marketing channels, their various challenges and solutions
6. Understand the concept of positioning and it’s impact on the consumer’s mind


Eligibility

Bachelor’s Degree in any discipline from a recognized University or an equivalent degree recognized by AIU

or

H.S.C plus 2 years of work experience

or

S.S.C plus 3 years of Diploma recognized by AICTE and 2 years of work experience.





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