POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT




Overview

Duration: 2 years

One of the biggest challenges being faced by marketing managers around the globe today, is establishing a marketing plan that is cost conservative and also delivers optimum results. This is where the Postgraduate Diploma Program in Marketing Management gives your career an edge.

One of our most sought after distance learning PG programs, this two year program delivers a sound understanding of the principles of marketing ready to be practically applied in the corporate world. The progressive curriculum, constantly updated to keep in tandem with today’s times, explores contemporary marketing techniques and offers an understanding of marketing at a domestic and global level.

Over a period of two years of distance learning with lectures on the weekends, young professionals like you will explore the exciting field of marketing and its related fields of advertising, public relations, media management and the most critical vertical of them all – sales.

This Post Graduate Diploma program will help you master the art and science of identifying the target market and crafting communication that talks to them in their language.

Program at a glance

1. Understand various disciplines of management and integrated marketing communication
2. Understand the concepts of advertising, sales and public relations
3. Understand segmentation, targeting, positioning and differentiation
4. Understand the concepts of global marketing strategy Understand customer relationship management,


Eligibility

Bachelor’s Degree in any discipline from any recognized University or an equivalent degree recognized by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.

or

Bachelor’s Degree in any discipline from any recognized University or equivalent degree recognized by Association of Indian Universities (AIU) with less than 50% marks at Graduation level and minimum 2 years of work experience.





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